LPP Brands Expansion
Client: LPP S.A.
Category: Fashion + Apparel
Scope: Preliminary and Technical Design | Rollout | Flagship | BIM
Location: CEE Region + DE
2016 - 2017
Overview
LPP is a vertically integrated clothing retailer with an ambitious expansion plan of ~200 000 sqm of new or renovated stores per year. Spread across five brands (Reserved, House, Cropp, Sinsay, Mohito) and fifteen international markets, the rollout requires lean organization, effectively managed resources and good communication. We’ve been responsible for delivering a large part of this plan within the scope of design implementation and local support since 2014.
Challenges
We implemented and executed a mass roll out strategy for our retail client.
- Short lead times correlated with lease contracts
- Coordination of MEP designers and key actors
- Flexible manpower due to uneven project allocation throughout the year
- Work in different international settings
Modus operandi:
We initiated and supported the gradual introduction and propagation of BIM software solutions (Autodesk Revit) into the rollout process. We worked closely with LPP to create and coordinate standards libraries.
Our designers regularly take part in training courses in order to be up to date with all developments. Most of these were organized thru LPP, both in real world stores as well as test stores in controlled environments.
Benefits:
- Network and scale effects that lead to efficiencies in delivery times and quality control
- Development of internal design tools for the client
- The introduction of BIM has lead to other uses by LPP outside of their construction department – including visual merchandising, stock management and strategy (due to more information being extracted from our design models)
- Our knowledge of the different CEE markets, including local architects, the ins and outs of major shopping centers and local regulations has helped in smoothing out the process, both for LPP and other clients
