2016 - 2017
We were asked to develop a new multibrand concept for Lee and Wrangler by the European division of VF Corporation. The Client also invited Ink Associates of London for a joint collaboration. The concept was destined for the CEE region and emerging markets.
The concept was initially defined and developed during workshops in London, Bornem and Warsaw. After final approval we continued our collaboration with fixture prototypes in Poland and the Czech Republic and the first flagship multibrand in Szczecin.