HUGO BOSS company have been present in Poland with own retail stores since 2011. On August 10th, at the Westfield Arkadia Shopping Center, the 20th store was inaugurated - a fresh 300 m2 store created within the latest “PreBOSSed” concept. The company aims for all brand salons in Poland to have this appearance in the shortest possible time. R&D is responsible for the implementation of all Polish Hugo Boss investments.

"PreBOSSed" is an entirely new store design concept, developed as part of the company's "CLAIM 5" growth strategy, aimed at enhancing the brand's image as a lifestyle-oriented entity. In Poland, there are already 6 stores operating under the PreBOSSed concept. Their customers have access to a modern, elegant space dominated by camel, black, and white tones.

The clothing brand BOSS is renowned for its exceptional ability to blend elegance and comfort. The same holds true for the interiors of its stores. The store design concept of BOSS can be examined, among other places, at Złote Tarasy, where the flagship store of the brand in Poland is located.

In the new store design concept of BOSS, the focus has been placed on a subtle luxury aesthetic and the harmony of form. To achieve this goal, every element has been carefully chosen and composed.

The colours of the materials reflect the new visual identity. Wooden floors combined with concrete and wooden wall coverings, black furniture and white surfaces create a warm balanced atmosphere. Together with the open façade and integrated digital media, the aim is to create a BOSS experience for the customer – says Magdalena Wójcik, Senior Project Manager Shop Construction Central & Eastern Hub, Hugo Boss

The R&D office is responsible for the implementation of all Polish Hugo Boss investments.

The walls in shades of gray create a tranquil backdrop for the showcased products, simultaneously blending seamlessly into the overall composition. Soft carpeting adorns the fitting rooms, not only adding comfort during fittings but also serving as an aesthetic accent. The store offers a relaxation space with a comfortable sofa where customers can peacefully rest during their shopping experience - shares Justyna Uszałowicz, Architect, Partner at R&D.

The centerpiece of the composition is the glazed storefront, which serves as an open showcase of the store, inviting customers inside. This thoughtfully designed form aesthetically encourages the exploration of the richness of the offered products.

As a result, the "PreBOSSed" concept manifests itself as a blend of elegance, subtle luxury, and purity of form, creating a space where every detail harmoniously aligns with the rest, enticing customers to a unique and comfortable shopping experience.

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